TV backlight industry news-TCL TV's overseas market sales exceed 70%

TV backlight industry news-TCL TV's overseas market sales exceed 70%

70% of TCL TVs are sold to the international market: LCD TV sales have increased by more than 50% year-on-year to 5.95 million units. In 2018, TCL TV's overseas market sales accounted for 60%, and reached 70% in the first quarter of this year, indicating that its internationalization strategy is continuing to advance and continues to be successful.

In the first quarter of this year, sales of TCL TVs have increased in several key regions around the world. Especially in the North American market, TCL TV sales surged 112% year-on-year. According to the latest NPD market research report data, TCL lcd TV ranked the top two in the North American sales market for six consecutive weeks in the first quarter, and once climbed to the first place. In addition, in the European market, sales of TCL TVs in the first quarter also increased by 27.1% year-on-year, with significant growth in Germany, Italy and France. Emerging markets grew by 39.9% year-on-year, among which markets such as Argentina, Ecuador, Indonesia and Australia were fast-growing regions.

From these data, it can be seen that TCL TV is showing a full-scale explosion in the domestic and foreign markets, especially the overseas market has become an important engine for the company's growth, showing that the internationalization process of TCL TV backlight has entered a new stage.